Iris Public Relations Los Angeles has been working with Villa Carlotta in Hollywood since October 2018 and executed the international launch and global positioning of Villa Carlotta. Using her wealth of experience in the international Fashion, Film, Art and Music industries to position the property to an international audience, Julia Melbourne is responsible for all VIP guests, managing all PR shoots, brand profiles and private events. Key highlights during this time include a cover shoot with Natalie Portman for Harpers Bazaar UK, Sharon Stone for Allure USA, a rising actress portfolio for Vanity Fair USA, Andra Day or L’Officiel as well as private events and press days for luxury brands including Chanel.